Search Engine Optimization is a wide term as it covers a lot of aspects that are important when it comes to ranking your website in search results on Google, Bing, Yahoo or any other search engine. In this article we will step into complete SEO, break it into sections and explain everything.
This article is made from sections each one explaining specific term for search engine optimization.
SEO stands for continuous increasing of organic traffic that is coming from search engines such as Google, Yahoo, Bing and other less popular search engines on the Internet.
First 3 results in Google are ones that are generating most of organic traffic to your websites. When your website is ranking on results lower than first 3 results in Google you are most likely going to receive only few visitors from first page depending on keyword that you are ranking for.
According to statistic top 3 results are usually ones who are getting more than 73% of visitors from specific keyword according to latest statistic in 2018. Results that are above these three are getting only 27% of visitors which can still be good if a keyword is having a lot of search volumes , is highly searchable and its trend is increasing with demand.
There are different types of domain we can register. Same as you need to register you car every year and renew your plates it is same with domains. Every year you will need to renew your domain.
Different hosting companies can offer you to register some domains for two or three years up front. Specific domains can be registered for up to 10 years up front.
Before your domain expire your hosting provider where you registered your domain will start sending you messages. Often this happens every two or three months before your domain is about to expire. It is important to renew domain as fast as possible.
Waiting for last day for your domain to expire can turn really bad if you are running a business that use that domain. It can happen that your domain will go into redemption period. For individuals this redemption period may be a dead end.
Redemption is a time period that domains enter once they expire. Registrant of that domain, which is you can still renew domain. Only this time price for renewal can go anywhere from 200$ to 500$ only for a renewal. Individuals who face this are most likely not open to renew it and they would rather take their chances and try to renew them as soon as they expire and are open for everyone.
It can be a very risky decision. There are many tools and programs that are crawling complete Internet in search for quality domains. Digital marketers and agencies that are into advertisement are always looking for this and they are more likely to get your domain before you. This is exactly why you should always renew your domain few months before it expires.
Why are digital marketing agencies always looking for expired domains?
To break this from the start, they are not looking for every domain only specific domains. If your website is having TLD .com and it has a good short name, your domain will most likely be followed from a lot of people who try to get it for their agencies on auctions or different programs online that will pick them up.
When there is a website on domain name with great content and you have that domain for some time it will start ranking in Google getting authority. There are several different authorities you can get in Google.
Domain authority – Indicates how much your domain is dominant in Google. The older domain is the higher the metrics. Better backlinks you have on your domain also the higher your authority is. It is still consider as one of most important ranking factors in Google. This is why your fresh new website will not rank in Google for months. On the other hand you can see that older websites with authority the moment they publish articles you can see them in first pages of Google. It is all about authority and content. This authority can be anywhere from 1-100.
Page authority – Kinda similar to domain authority only this is related to specific page. Every page in Google has different rankings and different authority. The higher your page authority is the better your page will rank in Google. To have high authority of page you will need to write great content that is providing a lot of value to your visitors. This way it will start sharing on social media, your page receives more traffic of people who are interested in your content. Bounce rate starts getting lower and Google starts seeing this as a great result to be ranking in a first page in Google. Important aspect of page to rank in Google is always its optimization for SEO. Both on page and off page SEO. Technical optimization of website and design is playing huge role in rankings as well. The better your website is with design and faster the better user experience will be on your site. Google consider this in rankings as well.
There are a lot of ways you can apply and use when it comes to keyword research. This is one of most important things in SEO. If you start optimizing for wrong keywords it will end up with loosing your money and time. You need to know how to do keyword research in best possible way.
To start our research we can use Keyword Planner which is a free tool and most accurate one, when it comes to search results volume.
If you are running local business you are most likely going to end up with a lot of competitors in your local area. Knowing what are they doing will help you find out strategy you can use to outrank them. Following them and knowing where they are, what agencies are they using and their social media channels can tell you a lot about them.
First do proper competitor research learn where they are what do they do. Check their websites do SEO audit and see what are their strategies and keywords they are ranking for.
Check their local citations on Yext or Moz and see how many citations they have and how many your business has. More citations you get for your business more dominant you will be in your local area results.
Do not forget to check for their reviews. They are important ranking factor on Google, more reviews you get in your citations that you get for your business you will be stronger in your local area.