Internal structure of links
If you are writing blogs or adding products and services you always need to have strong internal link connection, you need to connect pages with pages, the reason why you need to connect your pages is this. Each page has trust flow and citation flow and page authority, so if your homepage which is usually strongest one with this metrics has around 40 page authority as example and 30-30 trust flow and citation flow and you link your new content to that page, part of these metrics will go to your new URL and will get it stronger in search results and will rank you way higher, so internal linking is very important step that you need to do when it comes to helping your new content rank really high in google in short period of time. Show related blogs and products on a product page that you make, add this usually at the bottom of your content. That will also make your other pages look stronger and will send your page authority to them and google loves it. Keep in mind that people also love that if they are looking for additional information. Page without any link to anything is broken and when people see that they will know your content is poor however if you make your internal links good it will also make your design better and will show more trust for your visitors as it will look like serious content.
Off Page SEO
Now that you know what is SEO and what is ON page seo we will introduce you to off page seo where will 90% of your time and work will be needed, on page seo takes all small % of working and tasks, all work is going on off page seo. When it comes to ranking website google looks at lots of metrics pointing to your website, backlinks that are pointing to your website, social signals, your domain authority , page authority, spam score, citation flow, trust flow, traffic, content, and many others but what we need to focus on are mostly this metrics that I mentioned now and I will explain all of them. Backlinks are term where your link of website is placed on other high authority websites. And when it comes to backlinks you have 2 types of backlinks, dofollow backlink and nofollow backlink. Websites such as facebook, youtube, pinterest, twitter and many others are nofollow so what it means is this. For example when you share your link of website on some of those websites their domains have authority which is pretty high and every domain has:
Domain Authority 1-100 max
Page Authority 1-100 max
Trust Flow 1-100 max
Citation Flow 1-100 max
All of them have DA-PA 100, and High TF CF when you link to a website that has that high metrics and they are do follow some of their power (AKA Link Juice) will move to your domain, more backlinks you have the more power your domain has and it will be easier to rank for keywords you want and you will see your DA PA TF CF increasing over time.
Please note that when you are building up your brand you are starting from ZERO and it can take around 6-12 months to get DA PA 20-50, if you are doing SEO in a correct way. I managed to increase DA of my website by 10 in 1 month of SEO work, so note to yourself it takes time to see results. And when I got my DA 10 my website keywords ranking increased a lot! But when it comes to adding your website link to websites that are high authority websites and nofollow their power will not pass to your domain. And you will now think why do I need them then? When they are not worth anything. Well they are not, but most seo tools will also list dofollow vs nofollow backlinks % and if you see a website with 100% then it seems manipulated so you need to aim for diversity. Google also takes a look at nofollow backlinks, as they cant hurt your website much if you do them wrong they can help you still and I call them mostly “social signals“ as most of social networks are no follow and they are coming from them, but from no follow backlinks you can get huge traffic to your website, facebook, youtube , pinterest all of them are nofollow but you can get huge traffic from them right? . In this article I will share with you my list of dofollow backlinks where I do my SEO for my websites that I rank. And I will teach you how to find best do follow backlinks for your niche website. Trust me it is easy and it only takes 20-30 high quality backlinks to rank for low search volume keywords that are long tail keywords.
There are different backlinks that you can find and most worth are .gov and .edu domains as google values them more than any other websites and these are backlinks that you will look for all the time and what you need the most as they can improve your rankings in search results.
.gov – government websites. .edu – educational websites, university, high schools.
So what you want to look for is website with TF CF higher than 30 and DA PA 80-100 that backlinks if do followed are worth a lot!
I will show you my methods how I find them easy. You will need to download few plugins and extensions for your google chrome, opera, or any other search engine that you use.
I use Moz toolbar , simply go to chrome extension store and look for moz toolbar. What this tool does is when you go and search for some interest in google when you get results moz bar will show you domain authority of those websites , page authority, and their backlinks, in addition you can open it with their tool and check their backlinks, spam score, keywords , backlinks, competitors, and most important if some website is dofollow or nofollow. So if you find yourself on second page you want to look results that are better than yours and check their DA PA / TF CF and backlinks. And then you want to obtain as much as you can their backlinks, if they are related to your niche. MozBar will list you all their backlinks and most important it will show you if your link is dofollow or nofollow, external, or internal.
What you need to aim for is backlink diversity and keep up to google algorithms panda, penguin, hummingbird.